Hub09 Brand People have packaged one of Italy’s treasured beverages. Tonica Superfine Tassoni’s traditional design is embellished with fanciful borderlines and swashed typeface giving an overall ethereal quality to this carbonated water.
“Vintage packaging for one of then most influent beverage brand in Italy, Cedrata Tassoni. The cluster reproduces the label associating with the heavenly hues and shows, in the background compared to the cartouche, the date the company was founded, on 1793.”
“The declination in the historical sense draws the attention on the long tradition of the brand and highlights the guarantee of authenticity : key aspect for a brand like Tassoni, rooted in the affective memory of Italian and always willing to meet new challenges.”
Art directior: Ernesto Giacomelli
Client direction: Serena Fasano
