Mount Franklin & McGrath Foundation

October is Breast Cancer Awareness Month and an opportunity for many companies big and small to contribute in any way possible to the cause. For many, its either changing their branding and even packaging for the month, to show their support. Mount Franklin turned their 750ml Still and Lightly Sparkling glass bottles into works of art. Creative Platform teamed up with Australian jewellery designer from Birdy & Me and created a bold design with unique pattern prints inspired by the color pink and a warrioress. The strength shown in the packaging truly represents this Cause. Mount Franklin’ is also donating $250,000 to the McGrath Foundation.


"The ‘United we stand’ campaign is all about celebrating strong women experiencing breast cancer. We created a range of glass bottles and labels wrapped in bold pattern prints inspired by epaulettes shapes for strength and delicate pencil illustrations of the warrioress for a human caring side. Mount Franklin’ is donating $250,000 to the McGrath Foundation in 2014."

Packaging Design by: Creative Platform
Country: Australia
Illustration © Kelly Smith of ‘Birdy & Me’
Designer: Samantha Wills