Carlotta is inspired by French influences that were historical in Mexico during President Porfirio Diaz, and similarly named the "El Porfiriato" period. The design created by Anagrama, is for a bakery that prepares traditional Mexican style pastries and cakes such as conches and buñuelos. The design incorporates an elegance with the floral patterns and laid out with-in black frames, creating a structural layout design that is consistent throughout. The custom typography ties the entire branding and design together.
"Our brand proposal adopts graphic styles from Mexico during “El Porfiriato”, a historical period in which the country was under the control of president Porfirio Diaz, a man heavily influenced by French customs, art and architecture. We used official documents from that era as main visual references to redesign those classic typographic styles."
"The brand embraces delicacy and elegance, both represented in the subtle arrangement of flowers as the main pattern. This element rounds up our identity design proposal, integrating each piece together with a black frame to settle the movement it creates, thus preserving the brand's delicate personality."
Designed by: Anagrama