

MAD Projects Industries has stripped down Levi’s Basics to a bare minimum. Undergarments are packaged multi-functionally with a universal substrate of wood. The boxer Brief is pouched in kraft paper, slipped into a cardboard box and embellished with a polka-dotted match-strike. The “Truck” is stored in a tray box, printed with wood grain and finished with the garment logo. Finally, rediscovered Long Socks of Mr. Strauss are “hipsterified” and tucked inside a mason jar with a bonus needle and thread.
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