Evian+Kenzo Limited Edition Water

Evian and Kenzo have teamed up to create a one-of-a kind design for Evian Water. The water is a direct reflection of Kenzo's aesthetic with a lively zig zag pattern. A blue and yellow optical illusion that merges packaging design with fashion.

 

"KENZO's Creative Directors, Carol Lim and Humberto Leon, have united with evian to convey their graphic intimate vision for a unique one-of-a-kind bottle. The mysterious and strange oeuvre of artist and director David Lynch influenced the KENZO Fall/Winter 2014 collection for men and women and it is in this vein that the bottle's motif features a broken floor pattern, toying with the idea of shifting the elements.

Offering a magnifying glass effect when full, the bottle's purple fragmented pattern is penetrated by a sole lime zig-zag, giving the holder a distorted and skewed view of its ultra-pure contents.

Born in the purity of the Alps, dressed with a twisted spirit, the bottle embodies a naturally playful energy: a theme that united the two brands."

 

Via  Evian Kenzo