Creative agency Buddy produced branding and design for premium hard cider maker Awestruck. The goal of the project was to help Awestruck stake its claim as an authentic craft cider, challenge consumer perceptions of the category and educate consumers on how cider should taste.

“America’s craft beer revolution has reawakened interest in the world of hard cider, and local, organic and artisanal brews are now being joined on the shelf by mass-produced corporate brands.”