Trace is a collection of structured tiles designed by Conran and Partners for British Ceramic Tile. The collection of three dimensional tiles was packaged with die-cut opening, allowing the customer to interact with the tile, while demonstrating the varying textures achieved through light and touch. Each box is appropriately white, allowing for the tiles to truly stand out.
“As well as the tiles themselves, we developed a holistic brand for the collection. From brand architecture to naming, logo creation to photographic style and packaging design to mobile app. The look is simple yet bold and contemporary, fit for modern life.” – Conran and Partners.
