Open your eyes to the colorful world that is Counter Culture, where a rainbow bursts through the black and white sky. These coffees use rich saturated colors to advertise how they are different from the rest. The concept is to stand out on the shelves and be just as invigorating in digital format, while still maintaining a minimalist aesthetic of using biodegradable material .
“Our goal was to better communicate the core values that have guided Counter Culture for almost 20 years, while presenting a more contemporary and cohesive look”
–Counter Culture President Brett Smith.
