The inspiration to ‘dress the girls’ came from the title of The Good Fellows new album, ‘The Name of These Girls’ – The team started a jeans recycling campaign through social network groups and the response was successful.

Through the process, the team worked directly with fans and friends of the group – resulting in unique packaging for each CD. Each sleeve is hand screened by members of the group. The process of choosing one is much like choosing a pair of jeans.