Based in the Hunter Valley region of New South Whales, Equilibrium Estate is a sustainable, carbon neutral producer of Australian wine. Their ethics and eco friendly production practices that have formed the foundations of the vineyard are significant contributors to what can be identified as a unique selling point within the market.
Australian designer, Gemma Warriner created a unique, information graphics wine label - each aims to inform consumers about one area in the wine production process.
"Through simple yet distinctive information graphics and a conscious, well-informed use of material and print production methods, each labelled bottle aims to communicate one particular area in the vineyards production process in which minimizes the negative impact on the global environment. These comprise of the reduction of water use and waste, the use of only organic grapes, decreasing the effects of climate change such as rising sea levels and the reduction of CO2 emissions.
As the product is consumed, the labels take on an unexpected function where particular die-cut shapes, that were once part of the info graphic, disappear and in turn illustrate the positive outcomes of sustainable practice."
Designed by Gemma Warriner