Chunky

Bogotá based agency, Lowe SSP3 created a fun and easygoing brand of pet food, Chunky. Their focus was to create a cohesive line. The vibrant colors and photography of active, happy pets draws consumer into other essential information on the package.

 

 

 

 

Designed by Lowe SSP3, Colombia
Client: Italcol S.A.
Photography: Jorge Gamboa
Production: Empaques Flexibles de Colombia S.A.
 

We redesigned Chunky’s packaging and visual identity in order to reflect the product’s quality as well as the fun and easygoing character of the brand. The former packs didn’t transmit any of the attributes, nor they looked as a single product line