What if your beer could interact with an NFL football game? Making for an experience that makes drinking more fun; as well as connecting you more to the game and the people you are watching it with. Bud Light Platinum Game Play is a brand of beer that not only celebrates the NFL but helps you get more into the game. The graphics and colors of each specific line of cans are centered around the team, drawing in the huge market of NFL fans.
Holly Wren Hofgaarden, combined American’s love of NFL and Beer together with modern interactive technology for her Packaging Design 3 class at Art Center College of Design, Pasadena
