Stumptown Coffee Roasters: Cold Brew Coffee with Milk
Released this past New Year’s Eve, “Cold Brew Coffee with Milk” further entrenches Stumptown in the ready-to-drink coffee category, while giving it a surprising new push into the dairy aisle. To affirm the verisimilitude of freshness, the product has a 21-day shelf life, compared to the 90-day shelf life of the original cold brew. It’s packaged in a brown and gold carton of two sizes, 16 oz. and 64 oz, and made with the same milk found in their cafes, produced by Sunshine Dairy Foods, which is also based in Portland.
Joth Ricci (President of Stumptown Coffee Roasters) challenged his in- house creative team, led by Creative Director Andy Morris, to develop a package reminiscent of the “stubby,” a dark amber glass bottle that contains the original cold brew, has established this old-school identity since its debut in the summer of 2011.
The result was a classic milk carton, produced by Tetrapak, invoking nostalgia and the retrograde feel that permeates throughout the brand. The cartons can be found exclusively in the Northwest in participating Whole Foods stores, New Seasons Markets, Zupan’s Markets and Green Zebra Grocery. If the positive feedback via Stumptown’s Facebook and Instagram accounts leads to strong sales, Ricci said that the product could be distributed to the other regions where the coffee is sold.
Designed by Stumptown In-House Creative Dept.
Joth Ricci, President
Andy Morris, Creative Director
Evan Kinkel, Producer
Jenny Censky, Junior Designer
Katie Bernstein, Social Media Manager