Coca Cola - Têt 2014

Coca Cola, Vietnam celebrates the time for sharing good fortune, happiness and new years wishes with family and friends during Têt, most celebrated holiday in Vietnam. Coca-cola is widely consumed during this festive season.  To create a series of Coca-Cola cans which spread millions of Tết wishes nation wide.  Rice Creative utilized Coca-cola's Tết symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes.  

 

"An", means Peace.
"Tài" means Success,
"Lộc" means Prosperity.


These words are widely exchanged throughout the holiday, and traditionally adorn Tết decorations.  

Designed by Rice Creative, Vietnam

Images shot by Wing Chan Joshua Breidenbach.