Coca Cola - Têt 2014
Coca Cola, Vietnam celebrates the time for sharing good fortune, happiness and new years wishes with family and friends during Têt, most celebrated holiday in Vietnam. Coca-cola is widely consumed during this festive season. To create a series of Coca-Cola cans which spread millions of Tết wishes nation wide. Rice Creative utilized Coca-cola's Tết symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes.