MIO Carbonated Milk Shake

ASGARD branding agency created a trademark and package design for a new milk based carbonated drink in the Russian market. The agency has been tasked to develop the brand concept and name as well as visual identity and a series of labels for the five SKUs. 

Not a stranger in the Asian market - this fizzy milkshake or milk lemonade - cocktail is a relatively new product in Russia. with a rich, pleasant taste - the drink quenches thirst for both children and adult alike. Given the specificity of the product, as well as the large age span of the target audience, ASGARD have offered a short, easy to pronounce and easy to recognize name.

The main visual element of the package are simplified illustrations of fruits, which are placed behind a smiling trademark, giving the product line a friendly, fresh look that attracts attention at point of sales. Large, bright fruit on the packaging makes it easier for consumers to navigate between flavors. 

Designed by ASGARD, St.Petersburg, Russia