To promote the new Soccer or "Football" boot Puma commissioned Everyone Associates to design a limited edition package that was inspired by the "angular faceted shape of a stealth bomber." The packaging is laser etched, glow-edged acrylic tray that houses the boots. The colors and logo on the outer box remind me of speed and agility. I also love the illustration inside the box describing the benefits of the new boot.
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"To launch the new Puma EvoSpeed football boot we created a limited edition presentation case, sent to select press. The box takes its inspiration from the angular faceted shape of a stealth bomber. An anodised promolyte, hinged outer-skin folds back to reveal the boots housed in a laser etched, glow-edged acrylic tray. The matt black and fluorescent green outer has contrasting gloss varnish graphics taken from the patterns on the boots running across all surfaces."
Agency: Everyone Associates, UK