Rivet & Sway
Online eyewear boutique unveils glamorous packaging, inspiring women to view glasses as a fashion accessory. Rivet & Sway, the first online eyewear boutique to cater exclusively to women, unveiled an innovatively designed home-try-on package that provides women with up to five eyewear style options to sample before choosing their perfect frames. The advanced home-try-on packaging conveniently accommodates any USPS mailbox, and also features luxurious undertones and intricate feminine details that create a visually stunning, fashion-forward presentation.
“We want to inspire women to use glasses as the ultimate fashion accessory - offering five frames in our home-try-on program encourages women to create multiple looks by complementing their favorite outfits with different frame styles and colors. We believe women will feel motivated to break the rule of owning a single pair of glasses with additional choices in their home try on experience. Our new packaging makes that possible.” Sarah Bryar, CEO at Rivet & Sway.
'Rivet & Sway has also enhanced its final purchase packaging, which now includes a stylish hard case to protect the frames and features design elements found in the home-try-on.
In addition to these packaging changes, the company recently unveiled a more consumer-friendly pricing structure that allows women to purchase multiple pairs of glasses at a lower cost. Customer feedback played a key role in the company’s decision to implement changes to its packaging and pricing.' Bryer said,
“We embrace the feedback from our customers and do everything possible to make the online shopping experience as friendly and as personable as our showroom experience,” Bryar said. “Wider home try-on choice, convenient pricing, and the added value of a protective case were at the top of the list – and I think it shows that we’ve been listening.”
Designed by Rivet & Sway