Moxie Sozo created visual and verbal language for REBBL's brand story. REBBL Tonic is a brand with ambitious vision like no other; to develop the world's finest organic, ethically-sourced, therapeutic strength herbal tonic while at the same time use the profit to help stop human traficking and end exploitation in the Peruvian Amazon.
Each bottle is rich with beautiful illustration and typography that tells the brand's story as well as information on the benefit of each herbal ingredients.
Within weeks of launch, REBBL was able to raised over $150,000 for Not For Sale, a global nonprofit focused on eliminating human trafficking around the world.
Designed by Moxie Sozo
Art Director: Leif Steiner
Designer: Ramzy Masri
Illustrator: Ramzy Masri