Anor knives is a premium quality product, with a unique package design. The textured box embossed with knife marks which is a settle design but beautifully reminiscent of a chopping board. Read more about this design from Proad Identity below.
"The packaging design of this series of ceramic knives was conceived to highlight the premium quality of the product. A white cardboard box made of a specially textured material was refined with a relief embossing in the form of a contoured knife, while the black logo positioned at the centre of the box creates a strong colour contrast. The surface texture of the packaging is reminiscent of a wooden chopping board with many sharp knife marks, thus visualising the most important product benefit in a clear and easy-to-understand way."
Design Proad Identity, Taipei
Art Direction: Jennifer Tsai