“BrandOpus have redesigned Twinings’ Everyday blend, establishing it as the ‘everyday’ choice within the Twinings portfolio, whilst ensuring a quality perception within the context of the mainstream tea category.
The range has also been extended to include four NPD ‘everyday extra’ blends: Redbush, Green Tea, Echinacea and Peppermint. Aimed at consumers who want the reassurance of their everyday cuppa but are intrigued by the benefit of herbal blends, and designed to drunk with a splash of milk.”
“Sam Purton, Brand Manager at Twinings, comments on the project, “We’re delighted with the glorious brand direction BrandOpus have brought to The Twinings Everyday Tea. The impactful and modern design jumps off the supermarket shelf”
Designed By: BrandOpus
