“BrandOpus have redesigned Twinings’ Everyday blend, establishing it as the ‘everyday’ choice within the Twinings portfolio, whilst ensuring a quality perception within the context of the mainstream tea category.

The range has also been extended to include four NPD ‘everyday extra’ blends: Redbush, Green Tea, Echinacea and Peppermint. Aimed at consumers who want the reassurance of their everyday cuppa but are intrigued by the benefit of herbal blends, and designed to drunk with a splash of milk.”