Coconut Wolf – or Cocolobo is for that modern all around woman who is feminine yet dangerously daring. Anagrama's design for cocolobo's packaging and identity definitely have elements that relate to the Cocolobo woman, bold red with simple and beautiful typography. Everything about this packaging speaks delicate yet aggressive.
"Cocolobo is a high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense. For the naming, we played with the shop's main patrons' characteristic duality, in a catchy and fun play with words: "Coco" (coconut in Spanish) and "lobo" (Spanish for wolf). The Cocolobo woman is not only feminine and sweet, but also independent, aggressive, sensuous and daring. The color palette also invests in this polarity, with black and white portraying the elegant, sober aspect of the brand and the red representing all that is feminine and chic.
The layout is modern and simple while the typographic palette emits exclusivity, rounding up the brand as one with dignity and class. In direct and striking contrast stands the heart icon and pattern, rendering a luscious playfulness and channeling the brand to the world of lipstick loaded kisses and little red dresses."
Designed By Anagrama, Mexico