Semechki - Seeds of Happiness

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"New Foods Inc., an undisputed pioneer on Russia’s snack market, launches its new product. Seeds of Happiness — extra large white sunflower seeds of Turkish origin — definitely have all the chance to conquer the shelves and to win customer’s affection."






"A grotesque creative concept is built on anthropomorphic portraits of Seeds which are accompanied by their monologues — their visions of happiness (and much positive vibe, of course). So, what is happiness actually? Winning of a favorite soccer team, romantic feelings, or nostalgic memories on summer vacation, or ecstatic summer night rave? In all of that some seeds of happiness could be found."

Designed by Babich Design and Branding, Israel

Client: New Foods, Inc., Russia

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