Yang Potato: Old Newspaper Sweet Potato Cakes

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"Yang Potato-Zenf" is a famous sweet potato shop in Taiwan. Since they’ve got a great many competitors, they asked TROONION Design to design a gift box for them to distinguish itself in this market." The designers look back into thier childhood of sharing baked sweet potatos with neighbors and using old news paper to wrap them before handing them over. 

 

 

"In the countryside, earth oven was a common way to bake potatoes. We often called out the neighbors and friends to come over to bake by using this way in the open space. When the potatoes were done, we ate together. If there were some left, we then used old newspapers that we wouldn’t read anymore to wrap a little and then handed them to the neighbors who didn’t join us. Passing through our hands, the enthusiasm and love, just like the heat of the potatoes, flew into our veins and made us warm. It “is” the story why we made the gift box look like an old newspaper. We hope it’ll not only recall you what you’d been through in the childhood like us but also make more people touched in the future."

Designed By TROONION Design, Taiwan.

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