Hired Guns Creative provided the product naming, branding, and packaging design for The Empiric, a gin from Arbutus Distillery, Vancouver Island's newest craft distillery.
"Cloaked in midnight black, ever-present, seldom seen, The Empiric resides amid the twisted cedars of temperate West Coast rain forests. Ruled by ritual, The Empiric gathers strength from the spirits, invoking darkness to expose light. A bearer of natural magic and harbinger of deeply shrouded secrets, The Empiric is a menacing beauty, bringing clarity only to those who are truly worthy. Decades of knowledge and practice collide, exploding into a spirit that tastes like no other, an ethereal blend of the finest West Coast herbs and botanicals.
Darkness Will Bring Light."
Desigend by Hired Guns Creative, Canada
Photography by Sean Fenzl