Skol Design: Drink, Decorate, Sit on

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Skol Design is a campaign started to promote second use of new Skol Aluminum bottles (beer included) as part of a DIY decorative kit. "After becoming Lamp, Clock, Vase, Oil & Vinegar set and Candleholder, the new Skol aluminium bottles gave shape to an armchair.  F/Nazca Saatchi & Saatchi invited renowned furniture designer Pedro Useche to used Skol bottles to create a unique piece. The result is this armchair, which uses the cylinders of the new packaging as bearings in the seat and backrest.

For Pedro Useche,'Turning an armchair into a desirable object is not only about showing aesthetic attributes but most of all, making people feel comfortable when they sit on it'.

Those who sit on Skol’s armchair can actually attest the designer’s intention. By maintaining the bottles’ original format without inhibiting its rolling, the designer ended up providing a pleasant massage sensation." 

 

 

 

AGENCY: F/Nazca Saatchi & Saatchi 

CLIENT: Ambev

PRODUCT: Skol Design

MEDIA: Design / Promoção

TITLE: Poltrona Skol Design

CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima

COPYWRITER: Romero Cavalcanti | Eduardo Lima

ART DIRECTOR: Bruno Oppido

HEAD OF ART: João Linneu

FURNITURE DESIGNER: Pedro Useche 

ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Rafael Pontes

PLANNER: José Porto | Guilherme Pasculli | Rafael Paes

MEDIA TEAM: Lica Bueno | Sandro Cachiello | Cristina Omura |Renato Gabriel | Vivian Simões

GRAPHIC PRODUCTION: Jomar Farias

CLIENT APPROVAL: Jorge Mastroizzi | Pedro Earp | Fábio Baracho | Maria Fernanda Albuquerque

 

 

 

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