Skol Design: Drink, Decorate, Sit on
Skol Design is a campaign started to promote second use of new Skol Aluminum bottles (beer included) as part of a DIY decorative kit. "After becoming Lamp, Clock, Vase, Oil & Vinegar set and Candleholder, the new Skol aluminium bottles gave shape to an armchair. F/Nazca Saatchi & Saatchi invited renowned furniture designer Pedro Useche to used Skol bottles to create a unique piece. The result is this armchair, which uses the cylinders of the new packaging as bearings in the seat and backrest.
For Pedro Useche,'Turning an armchair into a desirable object is not only about showing aesthetic attributes but most of all, making people feel comfortable when they sit on it'.
Those who sit on Skol’s armchair can actually attest the designer’s intention. By maintaining the bottles’ original format without inhibiting its rolling, the designer ended up providing a pleasant massage sensation."
AGENCY: F/Nazca Saatchi & Saatchi
PRODUCT: Skol Design
MEDIA: Design / Promoção
TITLE: Poltrona Skol Design
CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
COPYWRITER: Romero Cavalcanti | Eduardo Lima
ART DIRECTOR: Bruno Oppido
HEAD OF ART: João Linneu
FURNITURE DESIGNER: Pedro Useche
ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Rafael Pontes
PLANNER: José Porto | Guilherme Pasculli | Rafael Paes
MEDIA TEAM: Lica Bueno | Sandro Cachiello | Cristina Omura |Renato Gabriel | Vivian Simões
GRAPHIC PRODUCTION: Jomar Farias
CLIENT APPROVAL: Jorge Mastroizzi | Pedro Earp | Fábio Baracho | Maria Fernanda Albuquerque