“When Café Vue identified an opportunity to target passengers at Melbourne Airport wanting a quick and tasty food solution they approached Designworks,Melbourne to create a sandwich pack with a difference.
To meet customer’s time demands instead of making per order, the idea was for sandwiches to be pre-made, packaged and displayed in the front of the café. High volume foot traffic at Melbourne Airport created an ideal opportunity to develop an eye-catching package that not only showcased Café Vue’s amazing food but is also practical for the passenger.
