Crazy Good Bread
"Crazy Good Bread is a mother & daughter's quest to make the good life a little bit better. They inspire and delight customers in their retail storefront in Santa Barbara's Public Market, and with shipments of love sent across the country.
Studiofluid provided brand strategy from the early phases and helped bring the vision to life. We combined the chic of traditional french bakeries with rustic textures, crumbs and witty copywriting punctuated with bursts of cheerful blue. The gift box folds out to reveal clever copywriting and helpful instructions. We helped CGB express what they stand for through packaging and collateral all the way to a responsively designed e-commerce shop, email newsletters, vehicle wrap and a designs for a retail space in Santa Barbara's Public Market."
Designed by Studiofluid, Los Angeles