Branding agency, Miller Creative was tasked by Bunches & Bunches, a gourmet food company based in Portland, Oregon to create the brand identity and packaging for their line of savory products, Provisions.
Miller designed a brand mark and packaging system for their first collection of spicy molé sauces. Since the labels were printed as a small run, the special effects and materials costs had to be kept under control. Packaging was printed letterpress for a tactile and premium feel. Heat level was indicated with a small rubber-stamped seal, allowing for a smaller print run without the extra cost of another label or printing plate to indicate heat. The flavor seal adds an attractive touch, but also acts as a tamper-evident seal.
“We chose vivid colors to differentiate each flavor. When set against a classic black-and-white palette, the product line stands out among the more expected traditional colors for products in this food category.”
The sauces were prominently featured on Dean & Deluca’s home page, and were promptly sold out within a day or so of launch. They were also heartily reviewed in Wall Street Journal’s Bits & Bites and Tasting Table.
Designed by Miller Creative,
Photography Credits: Gavin Peters for Dean & Deluca, label details photographed at Miller Creative
