Designer Charlotte Estelle Littlehales created the identity rebrand for The Cheese Shop, based locally in Nottingham. The new Cheese Shop brand identity is clean and simple, following the idea that 'It does what its says on the tin'. "The Cheese Shop sells cheese and it does it truly well. When going to visit the owners of The Cheese Shop to ask some questions about their brand, I realized that the atmosphere was very friendly and welcoming. I felt that this was also a USP and is indicated within the conversational language that features throughout the designs." The designs have been screenprinted onto a variety of shades of murano paper to suggest quality and to give a personal touch.
Designed by Charlotte Estelle Littlehales, Nottingham, England