Matcha has been introduced to the western market mostly in the form of Matcha green tea lattes at coffee shops and cafés. Little do we know, that Matcha, the powder of ground green tea has many health benefits and had been used in Japanese traditional tea ceremony for hundreds of years. “BrandOpus has created Vivid, a new brand for a very unique range of Matcha-based drinks, to be introduced within the bustling health drinks market.”
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