"Los Angeles based design studio The Deep End was recently called on by a Northern California salad dressing startup. They call their product “undressed,” and it was their name that served as the initial spark for The Deep End’s creative team. Playing off of the undressed theme, The Deep End decided to opt for a less-is-more approach.
The fact that their three startup flavors (Honey-Ginger, Cilantro-Lime and Raspberry-Almond) have such unique and bold natural colors only helped sell the idea. While most salad dressings hide their product behind a more traditional opaque label, The Deep End played around with a more transparent treatment, with white underpainting only in certain areas where opaqueness was necessary. The result is a line of bottles that lets the product itself shine."
Designed By: The Deep End, USA