MR BLACK is not for everyone, but it is definitely targeted for someone like myself: a coffee connoisseur and liquor enthusiast. For those who do not know, MR BLACK is a cold drip coffee liqueur that actually tastes like coffee and in 2012 they were voted the best in the world. When I found out about MR BLACK, I felt like I was in heaven. "What a great idea!" I said, and once I saw the package design of the bottle I was even more excited. It comes in a minimal monochrome design with a beautiful owl illustration by Dale Bigeni. Needless to say, I am hooked.
"We know MR BLACK isn't for everyone, it's not some cloying sickly sweet kiddie drink. It's a rich, cold drip coffee liqueur for those who appreciate good coffee so our packaging needed to speak to that. At MR BLACK we're lovers of creative culture, so we knew we had to get a local artist in to help complete the product. At the same time, we didn't want it to be an overpowering element of the design or to draw attention from the liquid inside.
Sydney artist Dale Bigeni created an original artwork for the bottle that is screen printed on the back face, revealing only as the liquid is drunk. This allows us to have quite a bold and minimal design on shelf, but has some interest and playfulness once taken home. At the end of the day, we just wanted MR BLACK to look as good as it tastes."