Concept: Spring/Summer '13 Fashion Pops

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September Issues of fashion magazines hit the news stand this week - many of us are getting ready for fall, but in reality, the fashion world is already preparing for spring/ summer 2014!  So, in order to say a proper good bye to Spring/Summer 2013, we have selected this conceptual project by Dubai based designer, Lara Atkinson.  Lara was inspired by Spring and Summer collections of 2013 to create 'FAHION POPS', popsicles with flavors, colors, and of course packaging based on leading fashion designers such as KENZO, Alexander McQueen. 

"I looked at colour, texture and eye-catching elements that made some collections stand out from others: Louis Vuitton's checkered twin catwalk, McQueen's crunchy textures, Burberry's lickable metallics and Kenzo's summery colour palette and patterns"

 

 

"Many stores here in Dubai started selling popsicle makers and fun popsicle recipe books. It was around the time same time Spring Summer fashion shows were happening. It just made sense to me to merge the two.

FASHION POPS is  a pro-active project pitched to a high end department store in Dubai to celebrated the arrival of the Spring summer collections. These are basically Popsicles and packaging reflecting the spring summer runway collections in an edible form. I looked at colour, texture and eye-catching elements that made some collections stand out from others: Louis Vuitton's checkered twin catwalk, McQueen's crunchy textures, Burberry's lickable metallics and Kenzo's summery colour palette and patterns."

Designed by Lara Atkinson, Dubai - United Arab Emirates  

 

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Burberry illustrate

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Popup store

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