Too Cool For School

El Monocromo, created a visual identity and packaging for the colombian bespoke jackets and coats brand, Too Cool For School. A service design that establishes different stages in order to build tailored jackets that suit and fit perfectly. The brand explores what it is for a man to dress today.

The service explores the process on a visual identity project, thinking and re–working each stage and their pieces. Two different moments: Browsing and deciding. The first aims to reveal what a bespoke jacket is by using illustration and color on several pieces. The latter reveals what the product is by using black & white, letting the jacket stand out, and revealing one thing at a time."



Designed by El Monocromo, Columbia

Art Direction: Juan Pablo Mejía

Design: Nicolas Galeano & Juan Pablo Mejía

Packaging Design: Felkin Pinilla (El Tigre), Simón Martelo & Juan Pablo Mejía

Illustration: Stefhany Yepes & Alejandra Hernández

Photography: Juan Pablo Mejía

08 07 2013 ToCoolForSchool 2


08 07 2013 ToCoolForSchool 3