Duro Olowu for JCP

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On March 1st 2013, JCPenney launched their first fashion designer collaboration, Duro Olowu for JCP, to widespread acclaim. JCPenney commissioned Studio MPLS to create an identity system, and to oversee the entire visual system used for the brand’s successful launch.

 

 

Designed by Studio MPLS, Minneapolis, MN

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