Lederhaas Collection Box 1800

07 01 2013 lederhaas 1

"Iration for the 'Collection Box 1800' of handmade organic soaps was drawn from six romantic novels and short stories from around 1800. The logo was developed from the handwriting of the poet Novalis, which lends the cardboard box its romantic signature and underlines the artisanal character of the company. "

 

 

"The elaborate box manufactured from natural materials plays with the contrast of a dark mineral-like outside and a bright white inside, which – after folding back the white parchment sheet – reveals organic natural colors."

Creative Direction: Wolfgang Lederhaas,  Lederhaas Organic SkinCare

Art Direction/logo lettering: Roland Hörmann, phospho type foundry

Graphic Design: Roland Hörmann, phospho type foundry; Albert Scoma

Printing: Wilhelm Beyer, pri-ma.net print-management

07 01 2013 lederhaas 307 01 2013 lederhaas 207 01 2013 lederhaas 4