“Healthy food and beverages are no longer a synonym of boredom and dullness.”
Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity. Nowadays, more and more packages show information on their main panel about caloric values, or other important product features, such as quantity of calcium they provide. Consequently, brands created a new way to talk to consumers. In Tridimage, we daily receive briefs requesting this kind of communication. The new generation of healthy foods and beverages has changed the visual codes of packaging design.
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