"With over 35 separate production world wide, Master Chef can rightly be called the world's biggest food communication brand. London based studio, The Plant's complete an over haul of the brand to cover all segments incluging retail, publication, live events and online."
Designed by The Plant, UK
Logo: The newly redrawn and redesigned Master Chef logo - More balanced and contemporary.
Brand Essence: As Master Chef moves from a television brand to a brand with retail publishing, events and online products it's very important for them to understand their essence.
The idea of the recipe supports the visual concept of the brand. Ingredients, method, equipment, care and attention. Fresh, bright colors, often reflecting the idea of heat add energy and warmth.
Retail Packaging: A complete style for everyday kitchenware packaging