"The challenge with Mystic Tan: Develop a channel marketing strategy to ensure future growth for the brand without cannibalizing the core channel. Broaden the brand to include all skincare.
Tractorbeam created a channel strategy to bring Mystic Tan to the prestige retail marketplace. This included brand and packaging development, a retailer pitch deck, and a national advertising campaign. Sephora, Ulta, and Barney's all picked up the line."
Designed By: Tractor Beam