Koe-Chto "Somewhat" Lemonade
"Megapack company launches new Russian lemonade brand Somewhat (Koe-Chto in Russian). Its brand identity and packaging design were created by Depot WPF brand consultancy. "Lemonade is a drink from our childhood associated with positive emotions and bright impressions. Novelty, brightness, amazement, intrigue, joy of discoveries and surprises – exactly these children’s values these children’s values became the baseline of Somewhat lemonade brand. This drink is to astonish and surprise you."
"Everything in the packaging design of Somewhat lemonade is non-standard for the category. Name, graphics, brand character, taste identification –all these elements are aimed at creating intrigue, amazement, bringing out positive emotions."
Designed by Depot WPF, Russia
Creative director: Alexey Fadeev
Art director: Yuliya Zhdanova
Copywriter: Anastasia Tretyakova
Designers: Maria Ponomareva, Dmitry Penkov
Pre-press: Kurban Garanov, Vitaly Gavrish
Account manager: Ekaterina Kudryashova
Director for development: Marian Bayger
Brand manager: Dmitry Klepikov