“As part of a major repositioning effort, the 100+ year old Del Monte Brand sought to redesign its portfolio of consumer packaging in conjunction with its Bursting with Life marketing campaign. Del Monte partnered with San Francisco brand design agency PhilippeBecker to bring the company’s fruit, vegetable and tomato products together under one unified design system.
The Bursting with Life campaign reminds consumers how Del Monte’s Garden Quality products enable them to live healthier lifestyles. PhilippeBecker’s goal was to clearly deliver the idea of Garden Quality through the packaging by communicating that Del Monte’s products are grown in the best regions, are picked fresh and packed at the peak of ripeness and deliver great taste and essential nutrients.”
