Square Stand is hardware that turns an iPad into a complete point of sale, giving merchants an innovative new way to run their businesses. The product is simple to use and its packaging makes it simple to open.
The packaging shape mimics the Square logo - reinforcing the brand. The front surface has a minimalist aesthetic and focuses on the Stand’s functionality using simple photography. The back is contextual and aspirational, allowing a merchant to envision the product on their own countertop.
Unboxing the product, customers discover Square Stand in layers. First, the stand is revealed, then the toolkit, and finally the power cable and accessories hub.
Designed by Square, San Francisco, CA
Art Directors: Eric Manago
Designer: Eric Manago and Saphierrina Moellias
Illustrator: Celeste Prevost
Production Design: Vadim Litvak and Robin Snicer
Writer: Sean Conroy
Photography: Dwight Eschliman
Photography Art Direction: Daniel Gatsby, Eric Manago, and Valerie Ranum
Producers: Troy Edwards, Arielle Jackson and Aaron Dias-Melim