"It is always interesting when a client comes to you with a real challenge. Goodboxco. approached me to design branding and packaging for a line of reusable Food storage containers.
These products fall into the market segment where interesting packaging design is often completely overlooked. Maybe because companies know that people need these essential everyday items, so why bother right?"
"The challenge was a tough one, to create a friendly and warm brand that would stand out amongst the personality-less competition and make the consumer feel positive about what could be considered a mundane purchase.
The design approach focused on visually giving that fresh and friendly feel, based around natural fresh colours and an overlapping pattern to represent in an abstract way the 'locked in freshness'."
Designer: Greg Clark (UK designer working for Estonian design agency), Uk/Estonia
Agency: London AD part of Velvet creative alliance.