Anders Petter/ Cervera

"Identity and packaging concept for the company Cervera´s own brand, Anders Petter. Cervera is Sweden´s largest retail company within high quality kitchen products, all from cookery to wining and dining items.

Treasure traditions. Create traditions: Anders Petter´s product range consists of pots and pans, cutlery and utensils. Regardless if you want to treasure classic food traditions or simply create new ones, there´s always a product designed for every need and any user. The contrast between the modern design of material and product innovation, combind with the 30 year old Swedish cookery heritage of Anders Petter, emphasises the multifunctinality of the brand. The inspiration for the design is taken from old recipe books, well worn but just as usefull now as they were then. The illustrative imagery can be found in typically classic Swedish kitchens. The logotype brings out the pride and joy of Swedish food heritage brought from its landscape."

Design by Silver, StockholmProject Manager: Ulf BerlinBrand & Concept Director: Jacob BergströmDesign Director: Niclas ÖsterDesigner: Sara ModighProduction Manager: Maja WetterbergProduction Designer: Monica Holm