Student: CHOC Chocolate

07 06 2013 choco 1

"As part of a packaging design project, I chose to create a brand of chocolate called CHOC. The brand would appeal to vintage chocolate packaging design, but also incorporate modern grid systems throughout the design. CHOC provides organic chocolate of various amounts of cocoa percentage. The accompanying poster designs hark back on that same era with the aesthetic of old vintage boxing match advertisements. The logotype is a self-generated typeface."

 

 

 

 

Credit: Allen Boitz, New Jersey, USA

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