Hunt Hanson was tasked to create a new brand identity and packaging for a new range of premium apple based products from Liberty Fields Orchard, Dorset, England. The target audience is food lovers who believe in eating well, natural, no additive, and local produce.
"Reasoning behind the project solution; All of Liberty Fields products are made solely from one ingredient, - apples. The apple tree icon captures the Liberty Fields values of naturalness and artisinal craftsmanship. A ‘golden apple’ lies at the heart of the tree and a cleverly integrated bird at the top acknowledges Liberty Fields’ support for the RSPB (Royal Society for the Protection of Birds)."
Production Run: 2,000 bottles for each of the 4 SKU’s.
Designed By: Hunt Hanson, London