San Francisco based Xumma, pronounced zuh-mah, is “cola done right.” Just sweet enough and just dry enough, Xumma harkens back to what cola is meant to be. 

Balancing between traditional and contemporary, HMSDesign developed a design for the new-to-market semi-sweet cola that showcases the traditional nature of the beverage but also stands out on shelf at gourmet markets and natural food stores.



"Challenged with addressing the unfamiliarly of the name, HMSDesign created a distinctive and approachable brandmark and a playful pronunciation bubble that tells consumers to “just say zuh-mah.” Together, these elements create a fresh and energetic vibe that’s as unique as the beverage itself."

Designed By: HMS Design, Connecticut 

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