Fotostrap's package design is a custom design project that needed to feel vintage yet timeless; clean and modern yet natural.
To accomplish this, Camp Design Group used a raw chipboard substrate and printed on the box in dark gray and pure white. Hand drawn illustrations on the sides of the box show how the Fotostrap works with a camera. The neutral tone of the box allows multiple product colors to pop through the die-cut window, giving each style it’s own unique personality while showcasing the color and style. The die-cut window is left open, without acetate, so the quality canvas and leather strap material can be easily touched.
Designed by Camp Design Group, California