The Dieline Package Design Awards 2013: Wine & Champagne, 1st Place - Safeway Bottle Sleeves
Stranger & Stranger teamed up with winemaker Truett Hurst and retailer Safeway to launch an innovation initiative aimed at spicing up the look of our wine shelves. Stranger identified 22 niches and buying occasions that might benefit from enhanced packaging and developed a patented bottle sleeve that contains everything from quotes to recipes.
Says Kevin Shaw, Founder and Creative Director of Stranger: “The idea came from our own No.13 pack. We created brands in a packaging format that stands out and adds value, interest and gifting opportunities. The added real estate that the over sleeve gives us has allowed us to engage with people in a way that a tiny back label never can. Everyone just wants to pick up and read these packs."
Designed by Stranger & Stranger
Location: New York, United States
Category: Wine & Champagne