The Dieline Package Design Awards 2013: Student, 3rd Place - Gaga Tea
An unconventional portrait of Lady Gaga – "Gaga Tea" is a conceptual tea box consisting of 10 different flavours, each inspired by Lady Gaga’s most memorable characters throughout her career so far, designed by Nathalie Hallman.
Aside from being the Queen of pop culture, an eccentric and a constantly evolving chameleon, Lady Gaga is also a notorious tea-drinker. Google ’Lady Gaga+tea’ and you will end up with over 44 million search hits merely of Gaga drinking tea. There is even a Facebook-fan page dedicated to her most famous and frequently photographed tea cup.
Tea, an ancient beverage, is an artform in itself; the various flavours that can be found are countless. Similar to the vast amount of existing tea flavours, Lady Gaga’s closet of characters throughout her career is just as extensive. What better way to portray one of the most dynamic artists of the 21st century, than in the shape of an exclusive tea box consisting of unique flavours inspired by Gaga’s most memorable personas? The ‘Gaga Tea’-box offers ten unconventional blends; among the choices are ‘Meat Maniac’ (inspired by the infamous meat dress), ‘Diet Coke Dar(jee)ling’ (from the famous Telephone-video Diet Coke-hairdo) and crustacean flavoured ‘Lobster Lover’ (a nod to the Schiaparelli lobster headpiece). There are ten unique tea bags to suit every little monster’s taste buds. YOU WERE POURN THIS WAY, BABY.
Designed by Nathalie Hallman
Location: Stockholm, Sweden